Amazon Japan president Jasper Cheung shows off an origianl book with illustrations "The Tales of Beedle the Bard" handwritten by British author J.K. Rowling known for her Harry Potter series in Tokyo on July 3, 2008. The American e-commerce company won the rare book, one of seven books in the world, for 450 million yen (4.5 million USD) at Sotheby's auction last December and exhibited it here to promotion Japanese version of "Harry Potter and the Deathly Hallows" which will be released on July 23. AFP PHOTO/Toru YAMANAKA (Photo credit should read TORU YAMANAKA/AFP/Getty Images)
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